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NAAK TIME POP UP STORE

 Pop up store. Barcelona, 2017


EN

Naak Time Pop Up Store

Naak Time, born in Barcelona in 2015, focuses on offering watches for young and brave people, with a great variety of products with different shapes and colors. In addition, its value proposition includes multiple solidary actions and collaborations.

In summer of 2017, the brand had the opportunity to present its product to the public in different events. We were asked to design an easy-to-transport pop-up that was flexible but also able to communicate the sustainable vision of the brand. Our proposal consisted of a series of tailor-made wooden furniture that could be positioned so to increase or reduce the used space of the store. This newly defined atmosphere was emphasized through a wall and ceiling that were covered by more than 100 meters of colored rope.
ES

Naak Time Pop Up Store

La marca Naak Time, nacida en Barcelona en 2015, se centra en ofrecer relojes para personas jóvenes y atrevidas, con una gran variedad de modelos de diferentes formas y colores. Además, su propuesta de valor incluye múltiples acciones y colaboraciones de carácter solidario.


En verano de 2017, la marca tuvo la oportunidad de presentar su producto al público en diferentes eventos, por lo que necesitaban un pop up fácil de transportar, flexible pero que comunicara la visión sostenible de la marca. Nuestra propuesta consiste en una serie de muebles de madera hechos a medida, cuya posición puede aumentar o reducir el espacio útil de la tienda. Esta nueva atmosfera se enfatiza a través de un a pared y techo cubiertos por más de 100 metros de cuerda de color.
Client — Naak Tim
Location — Costa Brava, Spain
Year — 2017
Status — Completed
Area — 12 m2

Team — Sergi Sauras, Joan Salvadó, Marco Mosca
Photography — Marco Mosca